Basic marketing : a managerial perspective
| Other Authors: | Quester, Pascale G |
|---|---|
| Published: |
Beijing:
McGraw-Hill,
2001.
|
| Edition: | 3ed Australasian ed. |
| Subjects: |
| Physical Description: |
xvi, 734 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
9780074708354 007470835X (pbk.) |