Contemporary marketing 2002
| Main Author: | Boon, Louis E |
|---|---|
| Other Authors: | Kurtz, David L |
| Published: |
Fort Worth:
Harcourt College,
2002.
|
| Series: |
Dryden Press series in marketing
|
| Subjects: |
| Physical Description: |
xxxiii, 619 p.: ill.; 28 cm.. |
|---|---|
| ISBN: |
0030339138 (pbk.) 9780030339134 |