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00638cam a2200193 7i4500 |
| 001 |
0000006782 |
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20090623090000.0 |
| 020 |
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|a 9788716133359
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| 020 |
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|a 8716133358 (pbk.)
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| 090 |
0 |
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|a HF5718
|b .O88 2001
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| 100 |
1 |
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|a Ottesen, Otto
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| 245 |
1 |
0 |
|a Marketing communication management
|c Otto Ottesen.
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| 260 |
|
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|a Denmark:
|b Copenhagen Business School,
|c 2001.
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| 300 |
|
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|a 358 p.:
|b ill.;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Communication in marketing
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| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Marketing --
|x Planning
|
| 999 |
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|a 0000008487
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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