Marketing communication management
| Main Author: | Ottesen, Otto |
|---|---|
| Published: |
Denmark:
Copenhagen Business School,
2001.
|
| Subjects: |
| Physical Description: |
358 p.: ill.; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9788716133359 8716133358 (pbk.) |