7 secrets of marketing in a multi-cultural world

Main Author: Rapaille, G. Clotaire
Published: Provo: Executive Excellence Pub., 2001.
Subjects:
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020 |a 1890009741 (hbk.)  
090 0 0 |a HF5414   |b .R37 2001 
100 1 |a Rapaille, G. Clotaire  
245 1 0 |a 7 secrets of marketing in a multi-cultural world   |c G. Clotaire Rapaille. 
246 3 |a Seven secrets of marketing in a multi-cultural world. 
260 |a Provo:   |b Executive Excellence Pub.,   |c 2001. 
300 |a 303 p.;   |c 24 cm. 
650 0 0 |a Social values --   |x Cross-cultural studies  
650 0 0 |a Export marketing --   |x Cross-cultural studies  
650 0 0 |a Culture  
997 |a Business & Accountancy, Faculty 
999 |a 0000009130  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam