Marketing

Main Author: Lamb, Charles W
Other Authors: Hair, Joseph F, McDaniel, Carl
Published: Cincinnati: South-Western, 2002.
Edition: 6th ed.
Subjects:
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001 0000006726
005 20170218090000.0
020 |a 0324068611 (hbk.)  
090 0 0 |a HF5415   |b .L36 2002 
100 1 |a Lamb, Charles W  
245 1 0 |a Marketing   |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
250 |a 6th ed. 
260 |a Cincinnati:   |b South-Western,   |c 2002. 
300 |a xiv, 751 p.:   |b col. ill.;   |c 29 cm.. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Marketing  
700 1 |a Hair, Joseph F  
700 1 |a McDaniel, Carl  
997 |a Business & Accountancy, Faculty 
999 |a 0000008730  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam