Marketing
| Main Author: | Lamb, Charles W |
|---|---|
| Other Authors: | Hair, Joseph F, McDaniel, Carl |
| Published: |
Cincinnati:
South-Western,
2002.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xiv, 751 p.: col. ill.; 29 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324068611 (hbk.) |