Cover Image

QR Code

Marketing management

Main Author:	Czinkota, Michael R
Other Authors:	Kotabe, Masaaki
Published:	Australia: South-Western College Publishing, 2001.
Edition:	2nd ed.
Subjects:	Marketing -- > Management -- > Case studies Marketing -- > Management

Similar Items

Marketing : real people, real choices
by: Solomon, Michael R
Published: (2003)

Business marketing management : a strategic view of industrial and organizational markets
by: Hutt, Michael D
Published: (2001)

Changing the channel : 12 easy ways to make millions for your business
by: Masterson, Michael
Published: (2009)

Great answers to tough marketing questions
by: Smith, P R
Published: (2003)

Marketing strategy : text and cases
by: Ferrell, O. C

Value for money marketing : a guide to measuring marketing performance
by: Mullin, Roddy
Published: (2001)

Essentials of marketing
by: Lamb, Charles W
Published: (2001)

Marketing strategy : text andf cases
by: Ferrell, O.C

A study on effectiveness of marketing strategic (4P's) in Faculty Industrial Management (FIM) Universiti Industri Selangor (UNISEL) case study based on July 2008 intake
by: Ernee Rozita Mohd Mokhtar
Published: (2009)

A framework for marketing management
by: Kotler, Philip
Published: (2001)

Strategic market management
by: Aaker, David A
Published: (2001)

Cases in strategic marketing
by: Rosenthal, David
Published: (2000)

Strategic marketing problems : cases and comments
by: Kerin, Roger A
Published: (2007)

Strategic marketing problems : cases and comments
by: Kerin, Roger A

Marketing strategies for the new economy
by: Tvede, Lars
Published: (2001)

Strategic marketing : planning and control
by: Drummond, Graeme
Published: (2001)

Principles of services marketing
by: Palmer, Adrian
Published: (2001)

Strategic marketing in practice 2008-2009
by: Ranchhod, Ashok
Published: (2008)

Harvard business review on marketing.
Published: (2001)

9 naga pemasaran
Published: (2009)

Analysis for marketing planning
by: Lehmann, Donald R
Published: (2002)

Rethinking marketing : sustainable market-ing enterprise in Asia : sustainable market-ing enterprise in Asia : text and cases
Published: (2003)

Principles & practice of marketing
by: Jobber, David
Published: (2001)

Business marketing management : B2B
by: Hutt, Michael D
Published: (2007)

Business marketing management : B2B
by: Hutt, Michael D

Marketing : real people choices
by: Solomon, Marketing R
Published: (2009)

Marketing : a strategic approach
by: McColl-Kennedy, J R
Published: (2000)

Principles of marketing
by: Kotler, Philip
Published: (2001)

Essentials of marketing
by: Blythe, Jim
Published: (2001)

The marketing plan : how to prepare and implement it
by: Luther, William M
Published: (2001)

Marketing : concepts and strategies
Published: (2001)

Marketing : principles and practice
by: Adcock, Dennis
Published: (2001)

Principles of marketing
by: Kotler, Philip
Published: (2001)

The promotional strategies impact of Universiti Industri Selangor (UNISEL) case study based on July 2005 intake
by: Fahizee Mustafa
Published: (2005)

Strategic marketing management cases
by: Cravens, David W
Published: (1999)

Strategic marketing management cases
by: Cravens, David W
Published: (2002)

Business marketing
by: Bingham, Frank G
Published: (2001)

The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business
by: Burnett, Ken
Published: (2001)

Marketing : real people, real choices
by: Solomon, Michael R
Published: (2003)

Marketing : real people, real choices
by: Solomon, Michael R
Published: (2000)