Marketing management

Main Author: Czinkota, Michael R
Other Authors: Kotabe, Masaaki
Published: Australia: South-Western College Publishing, 2001.
Edition: 2nd ed.
Subjects:
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020 |a 0324022034  
020 |a 0324072651  
020 |a 9780324072655  
090 0 0 |a HF5415.13   |b .C93 2001 
100 1 |a Czinkota, Michael R  
245 1 0 |a Marketing management   |c Michael R. Czinkota, Masaaki Kotabe. 
250 |a 2nd ed. 
260 |a Australia:   |b South-Western College Publishing,   |c 2001. 
300 |a xxv, 598 p.:   |b col. ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management --   |x Case studies  
650 0 0 |a Marketing --   |x Management  
700 1 |a Kotabe, Masaaki  
997 |a Business & Accountancy, Faculty 
999 |a 0000008755  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam