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00776cam a2200229 7i4500 |
001 |
0000006725 |
005 |
20221003090000.0 |
020 |
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|a 0324022034
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020 |
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|a 0324072651
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020 |
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|a 9780324072655
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090 |
0 |
0 |
|a HF5415.13
|b .C93 2001
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100 |
1 |
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|a Czinkota, Michael R
|
245 |
1 |
0 |
|a Marketing management
|c Michael R. Czinkota, Masaaki Kotabe.
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250 |
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|a 2nd ed.
|
260 |
|
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|a Australia:
|b South-Western College Publishing,
|c 2001.
|
300 |
|
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|a xxv, 598 p.:
|b col. ill.;
|c 28 cm.
|
504 |
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|a Includes bibliographical references and index
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650 |
0 |
0 |
|a Marketing --
|x Management --
|x Case studies
|
650 |
0 |
0 |
|a Marketing --
|x Management
|
700 |
1 |
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|a Kotabe, Masaaki
|
997 |
|
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|a Business & Accountancy, Faculty
|
999 |
|
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|a 0000008755
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|