Marketing management
| Main Author: | Czinkota, Michael R |
|---|---|
| Other Authors: | Kotabe, Masaaki |
| Published: |
Australia:
South-Western College Publishing,
2001.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxv, 598 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324022034 0324072651 9780324072655 |