Marketing management : a strategic decision-making approach
by: Mullins, John W
Published: (2008)
Marketing management : a strategic decision-making approach
| Other Authors: | Boyd, Harper W |
|---|---|
| Published: |
Boston:
McGraw-Hill,
2002.
|
| Edition: | 4th ed. |
| Series: |
The McGraw-Hill/Irwin series in marketing
|
| Subjects: |