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01054cam a2200265 7i4500 |
| 001 |
0000006688 |
| 005 |
20170218090000.0 |
| 020 |
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|a 978007242950
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| 020 |
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|a 0072472952 (pbk.)
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| 020 |
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|a 0072315237 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b .M39 2002
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| 245 |
0 |
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|a Marketing management :
|b a strategic decision-making approach
|c Harper W. Boyd, Jr...[et al.].
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| 250 |
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|a 4th ed.
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| 260 |
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|a Boston:
|b McGraw-Hill,
|c 2002.
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| 300 |
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|a xxi, 594 p.:
|b col. ill.;
|c 26 cm..
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| 490 |
0 |
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|a The McGraw-Hill/Irwin series in marketing
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| 501 |
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|a With CD-ROM : Marketing management / Boyd...[et al.,]
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 700 |
1 |
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|a Boyd, Harper W
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000003621
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000003622
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a CDR0002223
|b CD-ROM
|c OPEN SHELF
|e Circulation Counter, Shah Alam
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| 999 |
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|a CDR0002242
|b CD-ROM
|c OPEN SHELF
|e Circulation Counter, Shah Alam
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