Marketing management : a strategic decision-making approach
| Other Authors: | Boyd, Harper W |
|---|---|
| Published: |
Boston:
McGraw-Hill,
2002.
|
| Edition: | 4th ed. |
| Series: |
The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxi, 594 p.: col. ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
978007242950 0072472952 (pbk.) 0072315237 (pbk.) |