APA Citation

Boyd, H. W. (2002). Marketing management: A strategic decision-making approach (4th ed.). Boston: McGraw-Hill.

Chicago Style Citation

Boyd, Harper W. Marketing Management: A Strategic Decision-making Approach. 4th ed. Boston: McGraw-Hill, 2002.

MLA Citation

Boyd, Harper W. Marketing Management: A Strategic Decision-making Approach. 4th ed. Boston: McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.