Consumer behavior : building marketing strategy
| Main Author: | Hawkins, Del I |
|---|---|
| Other Authors: | Best, Roger J, Coney, Kenneth A |
| Published: |
Boston:
Irwin/McGraw Hill,
2001.
|
| Edition: | 8th ed. |
| Series: |
Irwin/McGraw-Hill series in marketing
|
| Subjects: |