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| LEADER |
00981cam a2200265 7i4500 |
| 001 |
0000006686 |
| 005 |
20251204090000.0 |
| 020 |
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|a 9780072416886
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| 020 |
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|a 0072316020
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| 090 |
0 |
0 |
|a HF5415.33.U6
|b H33 2001
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| 100 |
1 |
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|a Hawkins, Del I
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| 245 |
1 |
0 |
|a Consumer behavior :
|b building marketing strategy
|c Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
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| 250 |
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|a 8th ed.
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| 260 |
|
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|a Boston:
|b Irwin/McGraw Hill,
|c 2001.
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| 300 |
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|a xxiv, 776 p.:
|b col. ill.;
|c 27cm..
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| 490 |
0 |
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|a Irwin/McGraw-Hill series in marketing
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| 500 |
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|a Gift: Selangor Business School (SBS)
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Market surveys --
|z United States
|
| 650 |
0 |
0 |
|a Consumer behavior --
|z United States
|
| 650 |
0 |
0 |
|a Consumer behavior --
|x Case studies --
|z United States
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| 700 |
1 |
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|a Best, Roger J
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| 700 |
1 |
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|a Coney, Kenneth A
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000003628
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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