Description: Consumer behavior :

Main Author:	Hawkins, Del I
Other Authors:	Best, Roger J, Coney, Kenneth A
Published:	Boston: Irwin/McGraw Hill, 2001.
Edition:	8th ed.
Series:	Irwin/McGraw-Hill series in marketing
Subjects:	Market surveys -- > United States Consumer behavior -- > United States Consumer behavior -- > Case studies -- > United States

Item Description:	Gift: Selangor Business School (SBS)
Physical Description:	xxiv, 776 p.: col. ill.; 27cm..
Bibliography:	Includes bibliographical references and index
ISBN:	9780072416886 0072316020