Consumer behavior : building marketing strategy
Main Author: | Hawkins, Del I |
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Other Authors: | Best, Roger J, Coney, Kenneth A |
Published: |
Boston:
Irwin/McGraw Hill,
2001.
|
Edition: | 8th ed. |
Series: |
Irwin/McGraw-Hill series in marketing
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Subjects: |
Physical Description: |
xxiv, 776 p.: col. ill.; 27cm.. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
9780072416886 0072316020 |