Consumer behavior : building marketing strategy
| Main Author: | Hawkins, Del I |
|---|---|
| Other Authors: | Best, Roger J, Coney, Kenneth A |
| Published: |
Boston:
Irwin/McGraw Hill,
2001.
|
| Edition: | 8th ed. |
| Series: |
Irwin/McGraw-Hill series in marketing
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5415 33 U6 H33 2001 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000002856 | OPEN SHELF | BOK | AVAILABLE |
| 0000003628 | OPEN SHELF | BOK | AVAILABLE |