rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: art of cause marketing
    sub title: how to use advertising to change personal behavior and public policy
  name:
    name part: Earle, Richard
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Chicago
    publisher: McGraw-Hill
    date issued: 2000
    issuance: monographic
  physical description:
    extent: xiv, 322 p.: ill.; 23 cm.
  note: Richard Earle.
  subject:
    topic: Advertising --
    topic: Psychological aspects
  subject:
    topic: Advocacy advertising
  subject:
    topic: Advertising, Public service
  subject:
    topic: Social marketing
  identifier: 0071387021
  record info:
    record change date: 20170218090000.0
    record identifier: 0000006679