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| LEADER |
00688cam a2200193 7i4500 |
| 001 |
0000006679 |
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20170218090000.0 |
| 020 |
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|a 0071387021
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| 090 |
0 |
0 |
|a HF5415
|b .E27 2000
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| 100 |
1 |
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|a Earle, Richard
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| 245 |
1 |
4 |
|a The art of cause marketing :
|b how to use advertising to change personal behavior and public policy
|c Richard Earle.
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| 260 |
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|a Chicago:
|b McGraw-Hill,
|c 2000.
|
| 300 |
|
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|a xiv, 322 p.:
|b ill.;
|c 23 cm.
|
| 650 |
0 |
0 |
|a Advertising --
|x Psychological aspects
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| 650 |
0 |
0 |
|a Advocacy advertising
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| 650 |
0 |
0 |
|a Advertising, Public service
|
| 650 |
0 |
0 |
|a Social marketing
|
| 997 |
|
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|a Business & Accountancy, Faculty
|
| 999 |
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|a 0000008079
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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