The ultimate book of business brands : insights from the world's 50 greatest brands

Main Author: Crainer, Stuart
Other Authors: Dearlove, Des
Published: Oxford: Capstone, 2003.
Series: Capstone reference
Subjects:
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005 20170218090000.0
020 |a 9781841124397  
020 |a 1841124397 (pbk.)  
090 0 0 |a HD69.B7   |b C73 2003 
100 1 |a Crainer, Stuart  
245 1 4 |a The ultimate book of business brands :   |b insights from the world's 50 greatest brands   |c Stuart Crainer, Des Dearlove. 
260 |a Oxford:   |b Capstone,   |c 2003. 
300 |a xxix, 216 p.;   |c 24 cm. 
490 0 |a Capstone reference 
500 |a Includes index 
650 0 0 |a Product management  
650 0 0 |a Brand name products  
700 1 |a Dearlove, Des  
997 |a Business & Accountancy, Faculty 
999 |a 0000007394  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam