Cover Image

QR Code

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers

Main Author:	Foss, Bryan
Other Authors:	Stone, Merlin
Published:	London: Kogan Page, 2001.
Subjects:	Customer relations Relationship marketing

Similar Items

151 quick ideas to get new customers
by: Wilson, Jerry R
Published: (2006)

The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business
by: Burnett, Ken
Published: (2001)

Customer knowledge management : people, processes, and technology
by: Al-Shammari, Minwir
Published: (2009)

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications
by: Lowenstein, Michael W

Principles of customer relationship management
by: Baran, Roger Joseph, Dr
Published: (2008)

Handbook of CRM : achieving excellence in customer management
by: Payne, Adrian

Managing customer relationships : a strategic framework
by: Peppers, Don
Published: (2004)

Managing customer relationships : a strategic framework
by: Peppers, Don
Published: (2011)

How to sell online : the experts' guide to making your business more successful and profitable online
by: Holloman, Christer

Strategic customer care : an evolutionary approach to increasing customer value and profitability
by: Brown, Stanley A
Published: (1999)

The customer marketing method : how to implement and profit from customer relationship management
by: Curry, Jay
Published: (2000)

Successful global account management : key strategies and tools for managing global customers
by: Wilson, Kevin
Published: (2002)

Relationship marketing : strategy and implementation
Published: (1999)

Customer connections : new strategies for growth
by: Wayland, Robert E
Published: (1997)

Relationship marketing : exploring relational strategies in marketing
by: Egan, John

Relationship selling
by: Johnston, Mark W
Published: (2008)

Relationship selling : eight competencies of top sales producers : eight competencies of top sales producers : how to reach the top 1% in just 15 extra minutes a day
by: Cathcart, Jim
Published: (2002)

CRM at the speed off light : social CRM strategies, tools, and techniques for engaging your customers
by: Greenberg, Paul
Published: (2010)

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
Published: (2003)

Customer relationship management : concept, strategy, and tools
by: Kumar, V
Published: (2018)

Customer relationship management : creating competitive advantage through win-win relationship strategies
by: Storbacka, Kaj
Published: (2001)

Up your service! : strategies and action steps to delight your customers now!
by: Kaufman, Ron
Published: (2000)

The relationship-based enterprise : powering business success through customer relationship management
by: McKenzie, Ray

The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
by: Smith, Gerald E

Relationship marketing
by: Stone, Merlin
Published: (1995)

Customer engagement marketing
Published: (2018)

Services marketing : people, technology, strategy
by: Lovelock, Christopher
Published: (2007)

The success of Prudential Assurance Malaysia's marketing strategy in matching the customer expectation with product performance
by: Muhamad Faiz Tajudin
Published: (2008)

The new market leaders : who's winning and how in the battle for customers
by: Wiersema, Fred
Published: (2001)

Marketing channels : a relationship management approach
by: Pelton, Lou E
Published: (2002)

Marketing management : a relationship approach
by: Hollensen, Svend
Published: (2003)

Total relationship marketing
by: Gummesson, Evert
Published: (2008)

The market driven organization : understanding, attracting, and keeping valuable customers
by: Day, George S
Published: (1999)

The key success factor of organization in fulfilling customer satisfaction : a study on Giant hypermarket Shah Alam
by: Noor Syahirah Musa
Published: (2006)

Customer relationship management : concepts and tools
by: Buttle, Francis
Published: (2004)

Chief customer officer : getting past lip service to passionate action
by: Bliss, Jeanne
Published: (2006)

Managing customers for profit : strategies to increase profits and build loyalty
by: Kumar, V
Published: (2008)

Pengurusan khidmat pelanggan : petua & teknik
by: Rahmat Ismail
Published: (2001)

Value-based marketing for bottom-line success : 5 steps to creating customer value
by: De Bonis, J. Nicholas
Published: (2003)

Marketing strategies for the new economy
by: Tvede, Lars
Published: (2001)