Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers

Main Author: Foss, Bryan
Other Authors: Stone, Merlin
Published: London: Kogan Page, 2001.
Subjects:
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020 |a 0749435798 (hbk.)  
090 0 0 |a HF5415.5   |b .F67 2001 
100 1 |a Foss, Bryan  
245 1 0 |a Successful customer relationship marketing :   |b new thinking, new strategies, new tools for getting closer to your customers   |c Bryan Foss & Merlin Stone. 
260 |a London:   |b Kogan Page,   |c 2001. 
300 |a xxii, 522 p.:   |b ill.;   |c 24 cm. 
504 |a Includes index 
650 0 0 |a Customer relations  
650 0 0 |a Relationship marketing  
700 1 |a Stone, Merlin  
997 |a Business & Accountancy, Faculty 
999 |a 0000002949  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam