Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers
| Main Author: | Foss, Bryan |
|---|---|
| Other Authors: | Stone, Merlin |
| Published: |
London:
Kogan Page,
2001.
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| Subjects: |
| Physical Description: |
xxii, 522 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0749435798 (hbk.) |