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20170218090000.0 |
| 020 |
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|a 9780749435530
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| 020 |
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|a 0749435534 (pbk.)
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| 090 |
0 |
0 |
|a HF5415
|b .M76 2001
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| 100 |
1 |
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|a Mullin, Roddy
|
| 245 |
1 |
0 |
|a Value for money marketing :
|b a guide to measuring marketing performance
|c Roddy Mullin.
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| 260 |
|
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|a London:
|b Kogan Page,
|c 2001.
|
| 300 |
|
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|a vi, 276 p.:
|b ill.;
|c 24 cm.
|
| 490 |
0 |
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|a Marketing in action series
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| 504 |
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Evaluation
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 997 |
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|a Business & Accountancy, Faculty
|
| 999 |
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|a 0000003064
|b BOK
|c REFERENCE
|e Ground Floor, Bestari Jaya
|
