Value for money marketing : a guide to measuring marketing performance
| Main Author: | Mullin, Roddy |
|---|---|
| Published: |
London:
Kogan Page,
2001.
|
| Series: |
Marketing in action series
|
| Subjects: |
| Physical Description: |
vi, 276 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780749435530 0749435534 (pbk.) |