APA Citation

Mullin, R. (2001). Value for money marketing: A guide to measuring marketing performance. London: Kogan Page.

Chicago Style Citation

Mullin, Roddy. Value for Money Marketing: A Guide to Measuring Marketing Performance. London: Kogan Page, 2001.

MLA Citation

Mullin, Roddy. Value for Money Marketing: A Guide to Measuring Marketing Performance. London: Kogan Page, 2001.

Warning: These citations may not always be 100% accurate.