11 steps to brand heaven

Main Author: Weinreich, Len
Published: London: Kogan Page, 1999.
Subjects:
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090 0 0 |a HD69.B7   |b W45 1999 
100 1 |a Weinreich, Len  
245 1 0 |a 11 steps to brand heaven   |c Len Weinreich. 
246 3 |a Eleven steps to brand heaven. 
260 |a London:   |b Kogan Page,   |c 1999. 
300 |a xiv, 245 p.:   |b ill.;   |c 26 cm. 
650 0 0 |a Advertising campaigns --   |x Evaluation  
650 0 0 |a Advertising campaigns  
997 |a Business & Accountancy, Faculty 
999 |a 0000008419  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam