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|a 0749432500
|
| 090 |
0 |
0 |
|a HF5415
|b .M38 2001
|
| 245 |
0 |
0 |
|a Marketing for the voluntary sector :
|b a guide to measuring marketing performance
|c edited by Paula Keaveney and Michael Kaufmann.
|
| 260 |
|
|
|a London:
|b Kogan Page,
|c 2001.
|
| 300 |
|
|
|a xii, 180 p.:
|b ill.;
|c 24 cm.
|
| 490 |
0 |
|
|a Marketing in action series
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Charities --
|x Marketing --
|z Great Britain
|
| 650 |
0 |
0 |
|a Nonprofit organizations --
|x Marketing --
|z Great Britain
|
| 700 |
1 |
|
|a Kaufmann, Michael
|
| 700 |
1 |
|
|a Keaveney, Paula
|
| 997 |
|
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|a Business & Accountancy, Faculty
|
