Marketing for the voluntary sector : a guide to measuring marketing performance
| Other Authors: | Kaufmann, Michael, Keaveney, Paula |
|---|---|
| Published: |
London:
Kogan Page,
2001.
|
| Series: |
Marketing in action series
|
| Subjects: |
| Physical Description: |
xii, 180 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0749432500 |