Marketing for the voluntary sector : a guide to measuring marketing performance

Other Authors: Kaufmann, Michael, Keaveney, Paula
Published: London: Kogan Page, 2001.
Series: Marketing in action series
Subjects:

1st Floor, Shah Alam

Call Number: HF5415 M38 2001
Accession No Item Category SMD Status Notes
0000003047 OPEN SHELF BOK AVAILABLE