Marketing research : an applied orientation

Other Authors: Malhotra, Naresh K
Published: Frenchs Forest: Prentice Hall, 2002.
Edition: 2nd ed.
Subjects:
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090 0 0 |a HF5415.2   |b .M74 2002 
245 0 0 |a Marketing research :   |b an applied orientation   |c Naresh K. Malhotra...[et al.]. 
250 |a 2nd ed. 
260 |a Frenchs Forest:   |b Prentice Hall,   |c 2002. 
300 |a xxiv, 824 p.:   |b col. ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Malhotra, Naresh K  
997 |a Business & Accountancy, Faculty 
999 |a 0000006087  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya