Marketing research : an applied orientation
| Other Authors: | Malhotra, Naresh K |
|---|---|
| Published: |
Frenchs Forest:
Prentice Hall,
2002.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxiv, 824 p.: col. ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0724810161 (pbk.) 9780724810161 |