Marketing research

Main Author: Aaker, David A
Other Authors: Kumar, V, Day, George S
Published: New York: John Wiley & Sons, Inc., 2004.
Edition: 8th ed.
Subjects:
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020 |a 0471451681 (hbk.)  
020 |a 9780471451686  
090 0 0 |a HF5415.5   |b .A25 2004 
100 1 |a Aaker, David A  
245 1 0 |a Marketing research   |c David A. Aaker, V. Kumar, George S. Day. 
250 |a 8th ed. 
260 |a New York:   |b John Wiley & Sons, Inc.,   |c 2004. 
300 |a xvii, 774 p.:   |b col. ill.;   |c 26 cm. 
500 |a Includes index 
650 0 0 |a Marketing research  
700 1 |a Kumar, V  
700 1 |a Day, George S  
997 |a Business & Accountancy, Faculty 
999 |a 0000009559  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam