Marketing research
| Main Author: | Aaker, David A |
|---|---|
| Other Authors: | Kumar, V, Day, George S |
| Published: |
New York:
John Wiley & Sons, Inc.,
2004.
|
| Edition: | 8th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xvii, 774 p.: col. ill.; 26 cm. |
| ISBN: |
0471451681 (hbk.) 9780471451686 |