APA Citation

Aaker, D. A., Kumar, V., & Day, G. S. (2004). Marketing research (8th ed.). New York: John Wiley & Sons, Inc..

Chicago Style Citation

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 8th ed. New York: John Wiley & Sons, Inc., 2004.

MLA Citation

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 8th ed. New York: John Wiley & Sons, Inc., 2004.

Warning: These citations may not always be 100% accurate.