Contemporary marketing
| Main Author: | Boone, Louis E |
|---|---|
| Other Authors: | Kurtz, David L |
| Published: |
Mason, Ohio:
Thomson South-Western,
2004.
|
| Edition: | 11th ed. |
| Subjects: |
| LEADER | 00595cam a2200193 7i4500 | ||
|---|---|---|---|
| 001 | 0000006294 | ||
| 005 | 20170218090000.0 | ||
| 020 | |a 0324185103 (hbk.) | ||
| 020 | |a 9780324185102 | ||
| 090 | 0 | 0 | |a HF5415 |b .B66 2004 |
| 100 | 1 | |a Boone, Louis E | |
| 245 | 1 | 0 | |a Contemporary marketing |c Louis E. Boone, David L. Kurtz. |
| 250 | |a 11th ed. | ||
| 260 | |a Mason, Ohio: |b Thomson South-Western, |c 2004. | ||
| 300 | |a xxxviii, 599 p.: |b ill.; |c 28 cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | |a Kurtz, David L | |
| 997 | |a Business & Accountancy, Faculty | ||
| 999 | |a 0000007528 |b BOK |c OPEN SHELF |e 1st Floor, Shah Alam | ||