Contemporary marketing
| Main Author: | Boone, Louis E |
|---|---|
| Other Authors: | Kurtz, David L |
| Published: |
Mason, Ohio:
Thomson South-Western,
2004.
|
| Edition: | 11th ed. |
| Subjects: |
| Physical Description: |
xxxviii, 599 p.: ill.; 28 cm. |
|---|---|
| ISBN: |
0324185103 (hbk.) 9780324185102 |