APA Citation

Boone, L. E., & Kurtz, D. L. (2004). Contemporary marketing (11th ed.). Mason, Ohio: Thomson South-Western.

Chicago Style Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 11th ed. Mason, Ohio: Thomson South-Western, 2004.

MLA Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 11th ed. Mason, Ohio: Thomson South-Western, 2004.

Warning: These citations may not always be 100% accurate.