Business marketing : connecting strategy, relationships, and learning

Main Author: Dwyer, F. Robert
Other Authors: Tanner, John F
Published: Boston: Irwin McGraw-Hill, 1999.
Series: McGraw-Hill international editions
Subjects:
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100 1 |a Dwyer, F. Robert  
245 1 0 |a Business marketing :   |b connecting strategy, relationships, and learning   |c F. Robert Dwyer, John F. Tanner, Jr. 
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