Business marketing : connecting strategy, relationships, and learning
| Main Author: | Dwyer, F. Robert |
|---|---|
| Other Authors: | Tanner, John F |
| Published: |
Boston:
Irwin McGraw-Hill,
1999.
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| Series: |
McGraw-Hill international editions
|
| Subjects: |
| Physical Description: |
xxix, 670 p.: ill.; 26 cm. |
|---|---|
| ISBN: |
9780071162005 0071162003 (pbk.) |