Selling : building partnerships
| Main Author: | Weitz, Barton A |
|---|---|
| Other Authors: | Tanner, John F, Castleberry, Stephen Byron |
| Published: |
Boston, Mass.:
Irwin/McGraw Hill,
1998.
|
| Edition: | 3rd ed. |
| Series: |
Irwin/McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: |
xix, 559 p.: col. ill., col. map; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071156264 0071156267 (hbk.) |