The IEBM encyclopedia of marketing

Other Authors:	Baker, Michael J.
Published:	London: International Thomson Business Press, 1999.
Subjects:	Marketing

Similar Items

The advanced dictionary of marketing : putting thoery to use
by: Dacko, Scott G

Dictionary of marketing communications
by: Govoni, Norman A. P
Published: (2004)

Introduction to marketing : a step-by-step guide to all the tools of marketing
by: Lancaster, Geoff
Published: (1999)

Principles of marketing : study module
by: Hamidah Junid
Published: (1999)

Business marketing : connecting strategy, relationships, and learning
by: Dwyer, F. Robert
Published: (1999)

Everything you need to know about marketing
by: Forsyt, Patrick
Published: (1999)

Marketing plans : how to prepare them, how to use them
by: McDonald, Malcolm
Published: (1999)

Strategic marketing communication : new ways to build and integrate communications
by: Smith, Paul
Published: (1999)

e-Marketing : improving marketing effectiveness in a digital world
by: McDonald, Malcolm
Published: (1999)

Kotler on marketing : how to create, win, and dominate markets
by: Kotler, Philip
Published: (1999)

The effective use of market research : a guide for management to grow the business
by: Birn, Robin J
Published: (1999)

Marketing management
by: Diwan, Parag
Published: (1999)

Marketing management : an Asian perspective
Published: (1999)

Relationship marketing : strategy and implementation
Published: (1999)

Marketing research : an applied orientation
by: Malhotra, Naresh K
Published: (1999)

Principles of marketing : test item file
by: Brooks, John R
Published: (1999)

Strategic marketing management cases
by: Cravens, David W
Published: (1999)

Fundamentals of marketing
by: Leader, W. G
Published: (1989)

Principles of marketing
by: Kotler, Philip
Published: (2001)

Marketing yourself
by: Ciletti, Dorene
Published: (2004)

Sun Tzu, strategies for marketing : 12 essential principles for winning the war for customers
by: Michaelson, Gerald A
Published: (2004)

Contemporary marketing
by: Kurtz, David L
Published: (2010)

Business marketing : connecting strategy, relationships, and learning
by: Dwyer, F. Robert
Published: (2002)

Principles of marketing
by: Kotler, Philip
Published: (2004)

The Oxford textbook of marketing
Published: (2000)

Marketing : creating value for customers
by: Churchill, Gilbert A
Published: (1998)

Essentials of marketing
by: Blythe, Jim
Published: (2001)

Prinsip pemasaran
by: Kotler, Philip
Published: (2000)

New consumer marketing : managing a living demand system
by: Baker, Susan
Published: (2003)

Marketing insights and outrages
by: Bird, Drayton
Published: (2000)

The marketing plan : how to prepare and implement it
by: Luther, William M
Published: (2001)

Marketing warfare
by: Ries, Al
Published: (1986)

Prinsip pemasaran : teori & praktis
Published: (2002)

Marketing stripped bare : an insider's guide to the secret rules
by: Forsyth, Patrick
Published: (2003)

Marketing : best practices
Published: (2000)

Offensive marketing : or how to make your competitors followers
by: Davidson, Hugh
Published: (1987)

Essentials of marketing communications
by: Blythe, Jim
Published: (2006)

Business marketing : connecting strategy, relationships, and learning
by: Dwyer, F. Robert
Published: (2006)

Handbook of marketing
Published: (2002)

Marketing planning : principles into practice
by: Wood, Marian Burk
Published: (2004)