The IEBM encyclopedia of marketing

Other Authors: Baker, Michael J.
Published: London: International Thomson Business Press, 1999.
Subjects:
LEADER 00592cam a2200169 7i4500
001 0000005939
005 20170218090000.0
020 |a 1861523041 (hbk.)  
090 0 0 |a HF5412   |b .I33 1999 
245 0 4 |a The IEBM encyclopedia of marketing   |c edited by Michael J. Baker. 
260 |a London:   |b International Thomson Business Press,   |c 1999. 
300 |a xiii, 865 p.:   |b ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Baker, Michael J.  
997 |a Business & Accountancy, Faculty 
999 |a 0000008521  |b BOK  |c REFERENCE  |e Ground Floor, Bestari Jaya