|
|
|
|
LEADER |
00592cam a2200169 7i4500 |
001 |
0000005939 |
005 |
20170218090000.0 |
020 |
|
|
|a 1861523041 (hbk.)
|
090 |
0 |
0 |
|a HF5412
|b .I33 1999
|
245 |
0 |
4 |
|a The IEBM encyclopedia of marketing
|c edited by Michael J. Baker.
|
260 |
|
|
|a London:
|b International Thomson Business Press,
|c 1999.
|
300 |
|
|
|a xiii, 865 p.:
|b ill.;
|c 26 cm.
|
504 |
|
|
|a Includes bibliographical references and index
|
650 |
0 |
0 |
|a Marketing
|
700 |
1 |
|
|a Baker, Michael J.
|
997 |
|
|
|a Business & Accountancy, Faculty
|
999 |
|
|
|a 0000008521
|b BOK
|c REFERENCE
|e Ground Floor, Bestari Jaya
|