The IEBM encyclopedia of marketing
| Other Authors: | Baker, Michael J. |
|---|---|
| Published: |
London:
International Thomson Business Press,
1999.
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| Subjects: |
| Physical Description: |
xiii, 865 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
1861523041 (hbk.) |