International marketing : an Asia-Pacific perspective
| Main Author: | Fletcher, Richard |
|---|---|
| Other Authors: | Brown, Linden |
| Published: |
Frenchs Forest:
Pearson Edu.,
2002.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxi, 682 p.: ill., maps; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
1740097289 (pbk.) 9781740097284 |