Harvard business review on marketing.
| Published: |
Boston:
Harvard Business School Press,
2001.
|
|---|---|
| Series: |
The Harvard business review paperback series
|
| Subjects: |
| Physical Description: |
vii, 182 p.: ill.; 21 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
1578518040 |