How to develop a strategic marketing plan : a step-by-step guide

Main Author: Paley, Norton
Published: Boca Raton: St. Lucie Press, 2000.
Subjects:
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020 |a 1574442694 (hbk.)  
020 |a 9781574442694  
090 0 0 |a HF5415.135   |b .P35 2000 
100 1 |a Paley, Norton  
245 1 0 |a How to develop a strategic marketing plan :   |b a step-by-step guide   |c Norton Paley. 
260 |a Boca Raton:   |b St. Lucie Press,   |c 2000. 
300 |a xxx, 372 p.:   |b ill.;   |c 24 cm.. 
500 |a Includes index 
650 0 0 |a Marketing --   |x Planning  
650 0 0 |a Marketing --   |x Decision making  
997 |a Business & Accountancy, Faculty 
999 |a 0000002793  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam