How to develop a strategic marketing plan : a step-by-step guide
| Main Author: | Paley, Norton |
|---|---|
| Published: |
Boca Raton:
St. Lucie Press,
2000.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxx, 372 p.: ill.; 24 cm.. |
| ISBN: |
1574442694 (hbk.) 9781574442694 |