[Re]inventing the brand : can top brands survive the new market realities?
by: Kapferer, Jean-Noel
Published: (2001)
New product introduction : a systems, technology and process approach
Main Author: | Viale, J. David |
---|---|
Published: |
Menlo Park, CA:
Crisp Pub.,
1998.
|
Series: |
The Fifty-Minutes series book
|
Subjects: |
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